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Pepsi: New Gen
Bold experiential rebrand for Pepsi: energizing Gen Z through co-creation, culture, and future-forward innovation.
Pepsi’s Gen Z rebrand is a bold, immersive experience that empowers young creators to shape culture through innovation, self-expression, and community.
The Pepsi Gen Z rebrand came to life through bold brainstorming sessions, late-night concept sketches, and vibrant collaborations with young creators. From experimenting with neon color palettes to developing interactive pop-up ideas, every detail was designed to capture Gen Z’s fearless creativity and redefine what it means to “Power On.”
Pepsi embodies a bold, creative, and unapologetic personality that mirrors Gen Z’s energy, individuality, and drive for change.
Rooted in authenticity, innovation, inclusivity, and empowerment, Pepsi champions the voices and visions of the next generation.
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