Pepsi: New Gen
Bold experiential rebrand for Pepsi: energizing Gen Z through co-creation, culture, and future-forward innovation.
Pepsi’s Gen Z rebrand is a bold, immersive experience that empowers young creators to shape culture through innovation, self-expression, and community.
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This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site.
Pepsi embodies a bold, creative, and unapologetic personality that mirrors Gen Z’s energy, individuality, and drive for change.
Rooted in authenticity, innovation, inclusivity, and empowerment, Pepsi champions the voices and visions of the next generation.
